Brand
Ozempic
Agency
McCann Health
What I did
As a long-term freelancer at McCann Health, I had the opportunity to work as the senior, client-facing writer on Ozempic for about a year. During that time I helped shape messaging and concepts for nearly all of the HCP facing tactics, from several CVAs to Wall Posters. That was in 2023, just as Ozempic was beginning to gain a gigantic following for off label weight loss.
